Everywhere else, you pay for results. In marketing, you pay by the month

Done-for-you lead generation, paid on results. 20 new leads in your first month after launch — or we work for free

Under the hood — a full marketing department: strategy built for your niche, website, ads, chatbots and analytics, all working as one lead engine. Your only job is to sell.

businesses launched on this model last quarter
he risk is ours. All you have to do is try it
You know how it happens
Invoice. Report. Repeat
Your invoice lists everything but customers
“Strategy”, “setup”, “management”, “analytics”. There’s no line for “leads”.
A new excuse every month
The algorithm is still learning”, “we need more budget”, “it’s the wrong season”. Yet the invoice always arrives on time.
Everyone’s right. Nothing works.
Your ads person blames the website, the developer blames the ads, and the social media team blames everyone. No one owns the result.
You’ve become your contractors’ project manager.
Briefs, calls, approvals, revisions. Marketing eats your time, not just your money.
New agency, back to square one.
You switch providers and spend another three months on “onboarding” — at your expense.
Great-looking report. No money in sight.
Reach, clicks, CTR — twenty pages of charts. And nobody can tell you how many customers it brought in.
It’s not about the ads or the channels. It’s about what you’re paying for.

You pay for activity. So you get activity, not customers.

Most agencies and freelancers work the same way: they get paid for the process, and the results are your problem. That model has three flaws — and switching agencies fixes none of them.

  1. 01

    Your contractor gets paid no matter what.

    Their income depends on the calendar, not on your leads. So “let’s give it more time” costs them nothing. It costs you every month.

  2. 02

    Your funnel is built in pieces.

    Ads with one provider, the website with another, lead handling left to you. Everyone owns their own piece, and customers slip through the gaps.

  3. 03

    All the risk is yours.

    If it doesn’t work, you’ve lost budget and months. Your contractor has lost nothing — they’ve already been paid.

As long as your contractor risks nothing, they’re in no hurry. We’ve turned that model on its head.

The usual model Leads Engine
What you pay for The process: setup, management, hours Leads
When you pay Every month, before any results After your first 20 leads
Who owns the result Everyone owns their own piece We do — the whole chain, from click to lead
Who takes the risk You — with your money and time We do — with our work
What they report on Clicks, reach, CTR Leads and cost per lead
Your role Briefs, calls, approvals Just selling
  • What you pay for

    The process: setup, management, hours

    Leads

  • When you pay

    Every month, before any results

    After your first 20 leads

  • Who owns the result

    Everyone owns their own piece

    We do — the whole chain, from click to lead

  • Who takes the risk

    You — with your money and time

    We do — with our work

  • What they report on

    Clicks, reach, CTR

    Leads and cost per lead

  • Your role

    Briefs, calls, approvals

    Just selling

Either 20 leads in your first month, or we work for free. There’s no third option.
03
No “we just need your sign-off on the brief”
02
No “that’s one for your web developer”
01
No paying for “setup” and “account management”
No strings attached
30
A fit? You get a system that brings in new leads every month
Not a fit? You’ve lost half an hour
You tell us how many leads you need and set a test ad budget. Everything else is on us: we pick the right tools for your niche, build the funnel and launch your ad campaigns. And we own the result, end to end.
You bring two numbers. We bring the lead engine.
A minute call

Everything agencies invoice you for — yours before you pay us a penny

Done-for-you doesn’t mean ad setup. It means the entire customer journey, from first touchpoint to a lead in your CRM. Here’s what’s included.

  • Separate invoiceIncluded
    01

    Strategy for your niche

    We analyse your market, competitors and customers, then forecast your leads and cost per lead. You know what your budget will get you before you spend it.

  • Separate invoiceIncluded
    02

    An offer that sets you apart

    We pin down why customers should choose you. Your ads sell your edge — not “quality at a fair price”.

  • Separate invoiceIncluded
    03

    A website built for leads

    Landing pages and quizzes: copy, design and development. Clicks turn into leads, not closed tabs.

  • Separate invoiceIncluded
    04

    Ads where your customers are looking

    We choose the channels for your niche, create the ads, then set up and run your campaigns. Your budget goes where the demand is — not where it suits the agency.

  • Separate invoiceIncluded
    05

    Lead handling

    Chatbots, auto-replies and follow-ups on WhatsApp and email. A lead that comes in at night doesn’t go cold by morning.

  • Separate invoiceIncluded
    06

    Optimisation and growth

    Every week we test ads and pages, cut what’s weak and scale what works. Your funnel gets sharper every month instead of going stale.

  • Strategist
  • Marketer
  • Copywriter
  • Designer
  • Web developer
  • Ads specialist

Your project is handled by a strategist, a marketer, a copywriter, a designer, a web developer and an ads specialist. You don’t need to hire any of them.

Usually, that’s six contractors and six invoices. With us, it’s one team — and no invoices until your first 20 leads.

A funnel strategy built for your business. Yours to keep — even if we never work together

Not a template off the internet. A plan our strategist builds around your niche, competitors and budget. You’ll see where your customers will come from, how many to expect and what each lead will cost.

What’s inside

  • Channels for your niche — where your customers actually are, and where your budget would go to waste
  • Your offer — how to stand out from competitors in your niche
  • Customer journey — which touchpoints lead to an enquiry, and in what order
  • Lead handling — how to stop losing people who’ve already reached out
  • Forecast in numbers — how many leads your budget will bring in and what each one will cost

Agencies sell this kind of strategy as a separate service. You get it free — and you can hand it to your own team or your current agency.

Get my funnel map

Free · No strings attached

Why we’re not afraid to work for free

Our guarantee isn’t bravado or a marketing trick. It’s built on maths, selection and control at every stage. Here’s what’s behind it.

  1. 01

    We do the maths before we promise.

    At the audit stage, we analyse demand in your niche, your competitors and cost per click. Your lead forecast is a calculation based on data — not a salesperson’s promise.

  2. 02

    We don’t take on everyone.

    If the numbers don’t add up, we tell you straight at the audit and turn the project down. Every project we run has passed this filter.

  3. 03

    We own the whole chain.

    Strategy, website, ads and lead handling — all under one roof. No gaps for customers to slip through, and no other contractor to blame.

  4. 04

    We only earn from your leads.

    Until you have 20 leads, we work at our own cost. “Waiting for the algorithm to learn” doesn’t pay us — getting you leads fast does.

  5. 05

    We don’t experiment with your budget.

    Over 12 years in performance marketing. We know which combinations work before we launch a single ad.

What protects you

  • Junk doesn’t count.

    Lead criteria are written into the contract before launch. Spam, duplicates and irrelevant enquiries don’t count.

  • Your money stays with you.

    The ad account is in your name, and you pay the ad platform directly.

  • Every lead in plain sight.

    Spend, leads and the source of each one — live in your dashboard.

If you don’t get leads, we don’t get paid. So we do whatever it takes to deliver them.

Don’t take our word for it. Test us on 20 leads

The test drive isn’t a demo or a trial period. It’s a full launch of your funnel: we build everything for you and work for free until your first 20 leads come in.

  1. 1

    A 30-minute call.

    We look at your business, goals and budget. Not a fit? You’ve lost half an hour.

  2. 2

    Strategy and forecast.

    We show you your funnel map, lead forecast and cost per lead, and agree what counts as a lead.

  3. 3

    Done-for-you build.

    Offer, website, ads, lead handling — we do it all. All you do is give the go-ahead.

  4. 4

    Launch and first leads.

    Leads go straight to your WhatsApp or CRM. Spend and results are in your dashboard.

  5. 5

    20 leads, first payment.

    You only pay for leads you’ve received. Miss the first month after launch? We work for free.

Test drive
20 leads before you pay us a penny

Worst case? You spend half an hour on a call.

Start my test drive

It starts with a 30-minute call. No strings attached.

You pay

  • Your ad budget — directly to the ad platform
  • Leads at the agreed price — starting with your first 20

You don’t pay for

  • Strategy, website and setup
  • Chatbots and campaign management
  • Retainer fees
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Tilda